How Pumpkin Spice Took Over Fall: A Brief History
How and why did the pumpkin spice latte become a global phenomenon? Instagram / TheRealPSL Head to just about any college campus in the United States after Labor Day , and you ’re bound to encounter someone — likely multiple someones — clasp a pumpkin vine spice caffe latte ( PSL ) . In a short over a 10 , the drink has become a $ 500 million a class ethnic backbone , prompting retail merchant of all stripes to put in pumpkin or its flavour - enhancing spicery into its offering , no matter how odd that pairing may be ( pumpkin - flavored vodka does n’t necessarily whet the appetence , for instance , but apparently there is a market for it ) ....