At the tail terminal of 2022 , screenshots of bizarre app features started go viral on Twitter . They reside just on the line between plausible and ridiculous . Google is n’t going to addpunctuality scoresto calendar take in , but it could if it want to . Or what if Instagram air a warning if you accidentally like a three year old photograph during a previous nighttime stalking session ? It might actually be utilitarian , as long as the companydoesn’t bill you $ 5 for it .
Soren Iverson is the human behind the meme . As a product architect , Iverson works in one of the more artistic corners of the technical school industry . It ’s mass like Iverson who figure out the look , sense and function of the office of apps and websites we actually interact with . The work is creative , but it ’s serious business when you ’re tattle about apps with millions of user . “ These small improvements can have massive import when you ’re working within a larger ecosystem , ” Iverson said .
Iverson started amount up with unusual design chemical element for existing apps and station them on Twitter to test and invigorate his own creative thinking . Apps like iMessage , Uber Eats , Tinder , we interact with them so often they can palpate like part of our identity . The more approximation he posted , the more people respond . finally Iverson started a practice of posting one new mind every day .

Image: Soren Iverson
“ I believe the mental exemplar I ’ve used is if a mathematical product director learned Figma and give into their most intrusive thought , ” he state . “ For how earnestly I take the work that in reality gets put into prod , this is a very polar ending of the spectrum . You ’re allowed to just discombobulate out ideas even if they ’re mad . ”
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Image: Soren Iverson















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