A Pictorial History of Char Aznable’s Weirdest Ad Campaigns

Mobile Suit Gundamis adecades - old franchiseexamining the costs of state of war and imperialism over eons of interstellar conflict between decaying , crooked governments . It ’s also an gum anime show about gargantuan robots made to sell toy , so sometimes you get the very odd sensation of one of the serial ’ most iconic character hawking a car .

Char Aznable — the ace fender of the secessionist space colony Principality of Zeon in the original 1979 Graeco-Roman Mobile Suit Gundam , eventual Anti - Earth irregular fighter under the pretence of Quattro Bajeena in itssequel serial publication Zeta Gundam , and finally the drastic drawing card of the Neo Zeon remnant in Char ’s Counterattack — is one of Gundam ’s most enduring and iconic character . His shadow is cast across the enfranchisement ’s entire account as he switched from scoundrel with his own personal agenda , to anti - hero , to a radicalize leader — whether in the basal “ Universal Century ” timeline of the serial publication or across its totality in a litany of endless “ Char Clone ” expys . That construct him a gripping and compelling eccentric , one explore in depth more than even some of the franchise ’s most famous heroes .

But that also means that Char often finds himself Darth Vader - ized in a fashion , a public face of Gundam as a corporate dealership almost as iconic as a brand as the serial ’ giant robots . In the decades since his first appearance Char ’s mask face has been slapped across all variety of weird and wonderful ad campaigns in Japan — admit this week , where a unexampled collaboration with McDonald ’s Japan saw the Red Comet return to encourage three newfangled hamburgers prompt by his mobile suits in the original Gundam . Take a look at that , and more of Char ’s most confutative advertizement campaigns , below .