Hasbro ’s flagship Transformer this yr is a giant bi - glacial Bumblebee , with two modes — Battle and Guardian — that have unlike personality . fairish enough . But can somebody excuse the samurai Transformer that turns into a armored combat vehicle ?
HASBRO ’S transformer BRAND EXPANDS “ MORE THAN MEETS THE EYE ” UNIVERSE
IN 2010 WITH NEW TOYS THAT CAPTURE THE excitation AND
EXPAND THE ENTERTAINMENT OF THE ICONIC PROPERTY
NewBATTLE OPS BUMBLEBEEAction Figure and POWER CORE COMBINER Expression
go New Introductions For The Innovative And Popular Toy Line
PAWTUCKET , R.I. ( February 12 , 2010 ) – On the heels of launching 2009 ’s largest grossing flick and in anticipation of the next installment in 2011 , the TRANSFORMERS brand from Hasbro , Inc. ( NYSE : HAS ) ramps up the manoeuvre in 2010 with new offer that construct on the energy and excitement from the brand ’s chronicle and blockbuster cinema franchise . Featuring over - the - top action at law figure , unique role - play items and modern equipment on the TRANSFORMERS brand signature act as normal , the 2010 lineup provide dozens of plaything , two exciting promotions and an talkative planetary licensing program across all major categories to fulfil to satisfy and shake the brand ’s ever - expanding buff base .
This give the AUTOBOTS , the heroic protectors of ground , involve help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet uphold to face threats from the evil DECEPTICONS . Hasbro is inviting kids and fans to join the alliance through a limited promotion that is currently afoot . By collecting three stickers let in in especially marked TRANSFORMERS products , tike and lover can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition depredation figure not available anywhere else . The forwarding require a payment of $ 4.95 for shipping and plow charge to receive the extra edition figure and the offer is salutary while supplies last . Requests must be postmarked by April 30 and pick up by May 14 . Then , in the declension , minor can ‘ hold up ’ the transformer adventure as the “ Hunt for the DECEPTICONS ” forwarding begins . Look for exciting details about this interactive promotion later on in the class .
If fans ca n’t wait until 2011 for the next TRANSFORMERS movie they can watch on-line webisodes of “ Cyber charge , ” featuring novel transformer adventures . “ Cyber Missions ” finds the AUTOBOTS act with humans in the N.E.S.T. global bond to defend Earth against the revenge - attempt DECEPTICONS . There will be 12 webisodes total which begin airing online at www.TRANSFORMERS.com in early January and new webisodes will cover to air throughout the class .
BUMBLEBEE continue to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for goodness . The new BATTLE OPS BUMBLEBEE activeness figure continues to push the boundaries of transformer toy innovation and showcases two side of BUMBLEBEE with feature of speech unique to each of these part . For example , when process as a guardian , BUMBLEBEE boast more playful phrases along with authentic engine sound and lights . Then , when converted into battle mode , BATTLE OPS BUMBLEBEE has projectile launchers that pop out , a convert blood plasma cannon that get off up , and phrases that change to meditate his struggle personality .
Expanding upon the essence of DEVASTATOR – a automaton build by meld multiple construction vehicles – the TRANSFORMERS brand unveil the unexampled POWER CORE COMBINERS expression that redefines the thaumaturgy of combination bid . The toys deliver an interchangeable system of golem , vehicles and weapons that escalates the level of merriment and increase the number of robot within a child ’s TRANSFORMERS toy cosmos .
For those wanting to take in heroic AUTOBOT character play , the transformer channel offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights , battle and conversion sounds , as well as key phrases from OPTIMUS PRIME .
And for the untried AUTOBOT - in - training , the transformer brand unveils the Modern ACTIVATORS expression of action pattern . Designed with the new TRANSFORMERS fans in mind , ACTIVATORS toy sport easier conversion from vehicle to automaton modes than traditional transformer figures and are available in popular reference such as OPTIMUS PRIME , BUMBLEBEE and MEGATRON .
For more information about transformer promotions and ware , consumer can visit www.TRANSFORMERS.com .
Highlights of new transformer products useable in 2010 include :
transformer ACTION FIGURES
( close together retail Leontyne Price : DELUXE Scale $ 12.99 ; VOYAGER Scale $ 19.99 ; Leader Scale $ 44.99 ; Ages 5 & up ; usable : Spring 2010 )
For more than 25 geezerhood , transformer action figure have been known as “ ROBOTS IN DISGUISE , ” providing fan with the enjoyment of win over incredibly detailed , realistically styled vehicles into awing battling exotic robots . In 2010 , Hasbro is offer a encompassing variety of all - new versions of fan - favorite character reference , including OPTIMUS PRIME , BUMBLEBEE , MEGATRON and STARSCREAM in an array of scale : DELUXE , VOYAGER ( large graduated table ) , and LEADER ( bombastic weighing machine and includes sparkle and sounds ) .
transformer BATTLE OPS BUMBLEBEE Action Figure
( Approximate retail price : $ 59.99 ; Ages 5 & up ; useable : Fall 2010 )
The all - novel BATTLE OPS BUMBLEBEE activity figure is ready for conflict ! This large - scale leaf figure really shows devotee the AUTOBOT poor boy ’s personality , both as a protector of Earth and a warrior against the malefic DECEPTICONS . With two distinct fashion – Battle and Guardian – BATTLE OPS BUMBLEBEE features a assortment of electronic sound and brightness level , accompanied by a change plasma cannon .
transformer POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all - new assortment of figure that expand on the authoritative play traffic pattern of the democratic “ ROBOTS IN DISGUISE . ” This new expression of material body combine with one another , in scads of variations , to make a wide variety of larger COMBINER robots , with each figure serve as various body parts and weapons . Available in 2 - packs and 5 - packs .
TRANSFORMERS POWER CORE COMBINERS 2 - Pack
( close together retail toll : $ 9.99 ; Ages 5 & up ; useable : Fall 2010 )
The transformer POWER CORE COMBINERS 2 - Pack let in one SCOUT scale transformer figure and one MINI - CON plate figure . The SCOUT scale figure features a ‘ automaton ’ fashion and a ‘ vehicle ’ modality . The MINI - CON scale figure has four modality : ‘ robot ’ modality , robot arm , vehicle weapon system and Power - up Armor for combining with the central SCOUT scurf anatomy in both automaton and fomite mode . 2 - Pack figures are standardized with 5 - Pack figures .
transformer POWER CORE COMBINERS 5 - ring
( Approximate retail cost : $ 19.99 ; Ages 5 & up ; Available : Fall 2010 )
The transformer POWER CORE COMBINERS 5 - Pack features teams of transformer characters that can mix together to form one large transformer see . Each team comprise of one SCOUT scale figure and four LEGENDS scale vehicles . The SCOUT scale material body feature one ‘ vehicle ’ mood and two ‘ robot ’ modes and each of the LEGENDS scale vehicles can punch into the specially marked ports on the central SCOUT scurf bod to in a flash convert into an arm or ramification using car - conversion engineering science . All number can be swapped out with one another to form multiple dissimilar combinations and raw figures . 5 - Pack image are interchangeable with 2 - Pack figures .
TRANSFORMERS ACTIVATORS
( Approximate retail terms : $ 7.99 ; Ages 4 & up ; useable : Spring 2010 )
transformer ACTIVATORS toy , a young look within the TRANSFOMERS miniature line , characteristic conversion from vehicle to robot manner that ’s easier than traditional TRANSFORMERS figures . Designed with the younger baby in mind , changeover is triggered by pressing the AUTOBOT or DECEPTICON shell located on the figure and require only a few steps to fully change way . TRANSFORMERS ACTIVATORS figure feature popular characters let in BUMBLEBEE , OPTIMUS PRIME and MEGATRON .
TRANSFORMERS OPTIMUS PRIME CYBER SWORD
( Approximate retail price : $ 19.99 ; Ages 4 & up ; uncommitted : Fall 2010 )
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role act just like the intrepid drawing card of the AUTOBOTS and enact their favorite conflict view . Kids will enjoy its electronic light , battle and conversion sounds , as well as primal movie musical phrase .
ACTION FLEET TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
( Ages 4 & Up ; Approximate Retail Price : $ 19.99 ; usable : Fall 2010 )
make specifically for the action at law FLEET transformer line of miniskirt - fomite , kids can unite the adventure and serve BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by rush to triumph with the new ACTION FLEET TRANSFORMERS BATTLE TRACK set . The gloriole of winning depend on your skill ; launch the BUMBLEBEE miniskirt - vehicle , exclusive to this track set , at the correct time and air it crash into MEGATRON who will crumble in defeat . inclose in 2009 , TRANSFORMERS miniskirt - vehicle sport the golem edition of fiber unique to the transformer universe on the underside of each non - converting fomite for easy identification .
ACTION FLEET TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
( Ages 4 & Up ; Approximate Retail Price : $ 24.99 ; Available : Fall 2010 )
Featuring electronic lights and sounds , motorized conversions and fire projectiles , Kid can “ bring to life ” the larger-than-life transformer battle with this fresh vehicle from the ACTION FLEET transformer line . For covert combat , watch as select parts of this OPTIMUS PRIME semi - truck vehicle convert with the touching of a release to reveal stealth mode implements of war obscure inside to combat the evil DECEPTICONS like no other vehicle available .
Toy Fairis the one-year result where we get to completely revert back to childhood and discipline out all of the awing toys coming out for the rest of the year . And well , we love toy .
HasbroTransformersWe get laid toy
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