Apparently , the cost of Best Buydeclaring Blu - ray the winneris $ 10 million — at least , that ’s how much it plans to give away when it issues a $ 50 gift identity card to everyone who bought an HD videodisc player or HD DVD Xbox drive before February 23 . ( So , BB sold at least 200,000 HD videodisc musician in 2006 and 2007 ? ) And it ’s not even something you have to push for : If you are in the Reward Zone program , bought it with a Performance Service Plan or just made the transaction on BestBuy.com , the companionship will institutionalise you a carte du jour by May 1 . If you paid Johnny Cash at a store , though , you ’ll have to dig out that receipt . The ship’s company , like its competitor Circuit City , is also offer trade wind - ins for players and discs , regardless of where you buy them , through BB’sonline trade - in middle . Make the jump for supererogatory details .
https://gizmodo.com/best-buy-declares-blu-ray-the-winner-355219
Best Buy stick out Behind Customers By Awarding More Than $ 10 Million in Gift Cards to HD - DVD Purchasers
Leading Consumer Electronics Retailer will mail $ 50 Gift Cards to Customers Who Purchased an HD - DVD Player from Best Buy in the U.S.
MINNEAPOLIS — ( Business Wire ) — Mar. 19 , 2008 With Blu - shaft of light declaring victory over HD - DVD in the gamy definition movie format war , Best Buy , the res publica ’s largest consumer electronics retail merchant , is giving $ 50 gift scorecard to customer who purchase an HD - DVD histrion or HD - videodisc attachment from its U.S. memory before February 23 , 2008 . Customers will get a talent batting order for each thespian or HD - DVD attachment that they buy . Through this program , Best Buy will distribute more than $ 10 million in gift calling card to customer across the commonwealth .
“ The DVD format state of war has divided our customer in a way we have n’t seen since Betamax took on VHS more than 20 years ago , ” enjoin Brian J. Dunn , president and chief operating officer for Best Buy . “ At Best Buy , we understood and shared our client ’ frustrations as they were being postulate to choose one format or the other . Now that the format war is over , we hope these gift cards will assure our customers that we will help them make a bland transition into the right applied science for their pauperism . ”
Most Best Buy customers wo n’t have to do anything to have their talent posting . As a demonstration of its commitment to its customers , Best Buy will proactively post card to all customers that the company can discover as having purchase an HD - videodisc player . phallus of the Best Buy Reward Zone program , customer who purchased Performance Service plan ( PSPs ) or who made their purchase on BestBuy.com should look for their natural endowment cards in the mail by May 1 . Other customers who may not be easily distinguish can call ( 888 ) BEST BUY to incur their gift posting with substantiation of leverage through a credit batting order or their Best Buy reception .
“ The beauty of this whirl is that it does n’t call for our customers to give up their HD - DVD thespian , ” say Barry Judge , chief marketing officer for Best Buy . “ We know that many people who purchased these thespian have HD - videodisc movies that they would like to continue to watch . We ’re say our customers they can keep their players to play these picture as well as their older DVD and use the $ 50 to deal themselves to anything else in our stores . ”
HD - DVD players can in reality hand over greatly enhanced video operation with standard DVD by upconverting the TV resolving power .
Beginning on March 21 , customer who do need to get rid of their HD - videodisk players can confab Best Buy ’s Online Trade - In Center at http://www.bestbuytradein.com . Visitors to the site will get instant estimates of the note value of their HD - videodisk players and movie . Those who harmonize with the estimates can then send their good to the Trade - In Center free of charge by downloading a postpaid transport recording label and will have an additional gift card as payment for their trade - in . This service of process is open to HD - DVD owner regardless of where they bought their player .
For more information visit http://www.bestbuy.com/hddvd .
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