Bruce Willis is selling his face . The veteran actor has agree to sell the rights to his likeness so a digital twin can be created usingdeepfake technology . Willis previously announced his retreat from act following an aphasia diagnosis .
While movies have used deepfake technology to create digital versions of actors before , Bruce Willis has become one of the first actors toformally deal the rightsto his own AI - generated recreation in perpetuity . The worker has partnered with Deepcake , a company specializing in hokey intelligence that will create Willis ’ digital counterpart , who will appear in film after his retreat due to the cognitive disorder , which feign a person ’s ability to communicate .
From theoverworked ocular effects artiststhat make our favourite film to thealmost - correctblack golf hole pretending feature in Interstellar , movie are able to push the boundary of filmmaking with more and more innovative technology . In a instruction published on Deepcake’swebsite , Willis said :
Deepfake technology was previously used to insert Willis into a Russian phone commercial in 2021.Image: Rich Fury (Getty Images)
I liked the preciseness of my case . It ’s a great chance for me to go back in clip . The nervous web was trained on content of ‘ snuff it intemperately ’ and ‘ Fifth Element , ’ so my persona is similar to the image of that fourth dimension . With the advent of the modern technology , I could communicate , exercise and participate in motion-picture photography , even being on another continent . It ’s a stigma newfangled and interesting experience for me , and I am grateful to our team .
Deepcake did not now return Gizmodo ’s postulation for comment , but Willis has previously collaborate with the companionship on aRussian phone commercialin 2021 that featured the actor put onscreen via AI . Despite these rumors , Willis ’ example tell that the actor did not sell his alikeness , severalize theHollywood Reporterthat he “ has no partnership or arrangement with this Deepcake company . ”
Willis is not the only star in Hollywood that has surrendered their likeness to AI . James Earl Jones announced his retreat from play Darth Vader in future Star Wars dealership installment , andsold his voiceto Respeecher , a Ukrainian AI fellowship that create dialogue using archival video .
Update October 3 9:40 am : This clause was updated to include a report from The Hollywood Reporter in which Willis ’ representatives abnegate that the actor has an accord with Deepcake .
Darth VaderFilmsGizmodo
Daily Newsletter
Get the best tech , science , and culture news in your inbox daily .
News from the future tense , delivered to your present .
You May Also Like
