DJI’s First Flagship Store Looks Like Pure Drone Heaven

DJI , maker of drones and enabler of lawsuits , has become the most recognized drone troupe in the world , despite not deliver any existent storage . That ’s all changing with the opening night of its first flagship in Shenzen .

The 8500 - solid - human foot building looks a pile more like an graphics gallery than a retail store , growing up out of the ground next to the water . Inside , there ’s a ‘ cage ’ where DJI staff show off the company ’s line of poke ; customers are n’t allowed to pilot them , lamentably . There ’s also a mini - cinema evince off client - submitted highlight reels of trailer footage .

DJI is often compare to Apple for drones : it stimulate category - run merchandise that are simple to use and do n’t expect terrible . Its first retail memory is n’t doing anything to shatter that conjuration — really , with press photos of t - shirted employee gathered in a melodic line , cheering on the first customers , it might be essay just a little too hard .

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