The Apple memory in Ginza , an upscale shopping locality in Tokyo , is the first Apple stock to have opened outdoors of the US . While most Apple stores are pretty similar , with their longsighted , blonde - wood table filled with toys for people to play around with , some of the flagship computer storage have little things that make them unique , like the cube on fifth boulevard in NYC . The Ginza store ’s no dissimilar : it has a solidifying of chalk elevators with no button .
Nope , there ’s no button to call the lift , and once you get in , there ’s no way to tell apart it where you want to go . You get no control in this lift ; you ’re just along for the ride . Both elevators simply go up and down the four - story store , block at every floor . Want to go check your electronic mail on the top story ? You ’ll be taking a peep at a cat give an iPhoto presentation in Japanese on floor 3 on the path . It ’s not on the button the most convenient affair in the world , but it force you to scope out every aspect of the store as you make your manner up . And really , you ’re just there to mooch their cyberspace , so who are you to kick ?
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