Photo: courtesy uber eats

Uber Eats

Gwyneth Paltrow,Jennifer CoolidgeandTrevor Noahare sinking their teeth into Uber Eats' newSuper Bowlcommercial — quite literally!

The trio of stars are appearing in the upcoming ad campaign for the delivery service, which, as they’re learning the hard way, offers more than just take-out food.

Teasers for the full commercial dropped online Wednesday, as well as a series of photos of Paltrow, Coolidge and Noah comically posing for the brand.

In Coolidge’s 30-second clip, theWhite Lotusactresslooks confused as she pulls a tube of lipstick out of her delivery bag. “What? Lipstick?” she wonders aloud in her kitchen, as she glances down at a brown paper package overflowing with grocery items. “Lipstick delivered with Uber Eats?”

Inspecting the makeup product further, Coolidge, 60, then tests it out on her tongue before taking a bite of the violet-colored lipstick. “Ooh it tastes like purple,” she exclaims with delight. Suddenly she’s pulling a makeup brush out of her bag next and biting off it’s top. “I love this!” she says. “Oh my God!”

Noah, 37, has a similar experience in his teaser, though his has him eating a tube of deodorant.

Chewing it at first,The Daily Show with Trevor Noahhost seems skeptical on the flavor before he finally lets out a sound of disgust.

His haul also contains a roll of paper towels, stacks of pens, Post-its, and a box of light bulbs — all of which he also might presumably take a bite out of at any time. “Uber Don’t Eats” both commercials tease at the end in a hilarious play of words.

As for Paltrow, a photo from her campaign shows the Oscar-winning actress and Goop founder holding herinfamous “This Smells Like My Vagina” candle(a collab betweenher brand and Heretic that retails for $75).

At first, all looks normal until a glance at the glass-wrapped candle shows a bite mark taken out of it.

“This candle tastes funny,” she says in the teaser clip, chewing her bite. “Not bad, but funny.”

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

source: people.com