Martha Stewart for QVC.Photo:QVCMartha Stewartis an expert when it comes to all things lifestyle.The cookbook author, 83, has stamped her name on many launches across housewares, fashion and everything else she’s proficient in. So it only makes sense that she’s launchingnew collections through QVC— a brand she’s been a part of for years — in several spaces.On March 12, Stewart debuts her kitchen and gardening collections. She’s particularly excited about the latter, she tells PEOPLE exclusively.“Gardening is one of the fastest-growing outdoor activities in the United States. It has been for a couple of years, but it continues to be, and that makes me so happy because people are paying attention to beautifying their yards, and growing their own good vegetables,” Stewart says.Martha Stewart’s gardening bag and tools.QVCIn the new assortment, customers can find everything they need for their own gardens so they can channel Stewart. (Fun fact: She created the collection with her own tools in mind.)“We once had quite an extensive gardening business at QVC, which is now being reinvigorated with a very beautiful garden bag, which I love,” she says of her favorite product in the assortment. “It’s a waxed canvas that can be smaller or larger depending on how you snap it together. I love that garden bag, and I think that’s going to be a big bestseller.“Stewart loves spending time in her own garden (she was even there the morning of this call, whiling away her time among her plants). The businesswoman isn’t afraid to get her hands dirty, indulging in every aspect of the craft, but says her favorite part of the process is probably planning and laying everything out.“I’m the conceptualist,” she says. “Then, I’m out there. I’m very involved.“Stewart is also launching an apparel collection on March 31, which she says is based on comfort, something she factors into everything she does. Plus, she loves clothing that’s multifunctional, so these are pieces you can wear to run errandsorin the garden if you so choose.“I want comfort, first of all, and I want to look really nice,” she admits. “If I have to run out to the hardware store and buy a new shovel, I want to look really good right out of the garden.“Martha Stewart in February 2025.Dimitrios Kambouris/GettyShe also touts QVC’s approachable pricing and sizing, with most items priced from $39-$79. All pieces come in sizes XXS to 5X. QVC is planning future drops in April, May, September, October and November.“It’s very inclusive and I really like that,” Stewart shares.QVC is also launching a culinary collection with Stewart on March 12 that includes cookware, bakeware and more. All the items are what she calls “100% authentic” to her, especially when it comes to her gardening, which she’s very passionate about.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.“People don’t know that. They don’t really get it. I’m not this fancy-schmancy somebody with a documentary. They now know from the documentary that I’m really a gardener and that I am really authentic. That is extremely important when it comes down to this kind of product,” she says of wanting to sell products that she really believes in.Shop Stewart’s culinary and gardening collections onQVCnow and the apparel collection on March 31.
Martha Stewart for QVC.Photo:QVC
QVC
Martha Stewartis an expert when it comes to all things lifestyle.The cookbook author, 83, has stamped her name on many launches across housewares, fashion and everything else she’s proficient in. So it only makes sense that she’s launchingnew collections through QVC— a brand she’s been a part of for years — in several spaces.On March 12, Stewart debuts her kitchen and gardening collections. She’s particularly excited about the latter, she tells PEOPLE exclusively.“Gardening is one of the fastest-growing outdoor activities in the United States. It has been for a couple of years, but it continues to be, and that makes me so happy because people are paying attention to beautifying their yards, and growing their own good vegetables,” Stewart says.Martha Stewart’s gardening bag and tools.QVCIn the new assortment, customers can find everything they need for their own gardens so they can channel Stewart. (Fun fact: She created the collection with her own tools in mind.)“We once had quite an extensive gardening business at QVC, which is now being reinvigorated with a very beautiful garden bag, which I love,” she says of her favorite product in the assortment. “It’s a waxed canvas that can be smaller or larger depending on how you snap it together. I love that garden bag, and I think that’s going to be a big bestseller.“Stewart loves spending time in her own garden (she was even there the morning of this call, whiling away her time among her plants). The businesswoman isn’t afraid to get her hands dirty, indulging in every aspect of the craft, but says her favorite part of the process is probably planning and laying everything out.“I’m the conceptualist,” she says. “Then, I’m out there. I’m very involved.“Stewart is also launching an apparel collection on March 31, which she says is based on comfort, something she factors into everything she does. Plus, she loves clothing that’s multifunctional, so these are pieces you can wear to run errandsorin the garden if you so choose.“I want comfort, first of all, and I want to look really nice,” she admits. “If I have to run out to the hardware store and buy a new shovel, I want to look really good right out of the garden.“Martha Stewart in February 2025.Dimitrios Kambouris/GettyShe also touts QVC’s approachable pricing and sizing, with most items priced from $39-$79. All pieces come in sizes XXS to 5X. QVC is planning future drops in April, May, September, October and November.“It’s very inclusive and I really like that,” Stewart shares.QVC is also launching a culinary collection with Stewart on March 12 that includes cookware, bakeware and more. All the items are what she calls “100% authentic” to her, especially when it comes to her gardening, which she’s very passionate about.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.“People don’t know that. They don’t really get it. I’m not this fancy-schmancy somebody with a documentary. They now know from the documentary that I’m really a gardener and that I am really authentic. That is extremely important when it comes down to this kind of product,” she says of wanting to sell products that she really believes in.Shop Stewart’s culinary and gardening collections onQVCnow and the apparel collection on March 31.
Martha Stewartis an expert when it comes to all things lifestyle.
The cookbook author, 83, has stamped her name on many launches across housewares, fashion and everything else she’s proficient in. So it only makes sense that she’s launchingnew collections through QVC— a brand she’s been a part of for years — in several spaces.
On March 12, Stewart debuts her kitchen and gardening collections. She’s particularly excited about the latter, she tells PEOPLE exclusively.
“Gardening is one of the fastest-growing outdoor activities in the United States. It has been for a couple of years, but it continues to be, and that makes me so happy because people are paying attention to beautifying their yards, and growing their own good vegetables,” Stewart says.
Martha Stewart’s gardening bag and tools.QVC
In the new assortment, customers can find everything they need for their own gardens so they can channel Stewart. (Fun fact: She created the collection with her own tools in mind.)
“We once had quite an extensive gardening business at QVC, which is now being reinvigorated with a very beautiful garden bag, which I love,” she says of her favorite product in the assortment. “It’s a waxed canvas that can be smaller or larger depending on how you snap it together. I love that garden bag, and I think that’s going to be a big bestseller.”
Stewart loves spending time in her own garden (she was even there the morning of this call, whiling away her time among her plants). The businesswoman isn’t afraid to get her hands dirty, indulging in every aspect of the craft, but says her favorite part of the process is probably planning and laying everything out.
“I’m the conceptualist,” she says. “Then, I’m out there. I’m very involved.”
Stewart is also launching an apparel collection on March 31, which she says is based on comfort, something she factors into everything she does. Plus, she loves clothing that’s multifunctional, so these are pieces you can wear to run errandsorin the garden if you so choose.
“I want comfort, first of all, and I want to look really nice,” she admits. “If I have to run out to the hardware store and buy a new shovel, I want to look really good right out of the garden.”
Martha Stewart in February 2025.Dimitrios Kambouris/Getty
Dimitrios Kambouris/Getty
She also touts QVC’s approachable pricing and sizing, with most items priced from $39-$79. All pieces come in sizes XXS to 5X. QVC is planning future drops in April, May, September, October and November.
“It’s very inclusive and I really like that,” Stewart shares.
QVC is also launching a culinary collection with Stewart on March 12 that includes cookware, bakeware and more. All the items are what she calls “100% authentic” to her, especially when it comes to her gardening, which she’s very passionate about.
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
“People don’t know that. They don’t really get it. I’m not this fancy-schmancy somebody with a documentary. They now know from the documentary that I’m really a gardener and that I am really authentic. That is extremely important when it comes down to this kind of product,” she says of wanting to sell products that she really believes in.
Shop Stewart’s culinary and gardening collections onQVCnow and the apparel collection on March 31.
source: people.com
