This article contains a major spoiler from the first episode ofAnd Just Like That…
Peloton is speaking out after a cameo in Thursday’s series premiere of theSex and the CityrevivalAnd Just Like That…on HBO Max.
The episode finds Carrie Bradshaw (Sarah Jessica Parker) in wedded bliss with Mr. Big (Chris Noth), only for their happiness to come to an abrupt halt when Big, a.k.a. John James Preston, suffers a fatal heart attack after a 45-minute ride on his at-home Peloton bike.
For more onAnd Just Like That…and other top stories, listen below toour daily podcast on PEOPLE Every Day.
“Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6,” the statement continued, referring to Big’s heart procedure in the 11th episode of Season 6, titled “The Domino Effect.”
hbo max
“These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event,” Steinbaum said.
“More than 80% of all cardiac-related deaths are preventable through lifestyle, diet and exercise modifications,” Peloton’s statement to theTimescontinued. “And while 25% of heart attacks each year are in patients who already had one (like Mr. Big), even then they are very, very treatable.”
“The lesson here is, KNOW YOUR NUMBERS! It’s always important to talk to your doctor, get tested, and have a healthy prevention strategy. The good news is Peloton helps you track heart rate while you ride, so you can do it safely,” the statement concluded.
“He was on that bike for over a thousand rides,” Miranda says as they prepare for Big’s funeral. “He got the OK from his cardiologist. Exercise is good for the heart.”
RELATED VIDEO:Sex and the CityStars Are Back on the Red Carpet for World Premiere of Their New Revival Show
Also on Thursday,Buzzfeed Newsreportedthat just like viewers, the exercise company didn’t know that Big would die — nor did it know how prominently its bike would be featured in the scene.
Peloton reportedly did, however, know that real instructor Jess King would be playing a fictional trainer named Allegra whom Big had somewhat of a crush on, prompting him to get on the bike for an intense workout just before his heart attack.
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
“HBO procured the Peloton Bike on their own,” Peloton spokesperson Denise Kelly told the outlet. “Peloton was aware that a Bike would be used in the episode and that Jess King would be portraying a fictional Peloton instructor.”
“Due to confidentiality reasons, HBO did not disclose the larger context surrounding the scene to Peloton in advance,” Kelly added.
A representative for Peloton did not immediately respond to PEOPLE’s request for comment.
Buzzfeed also noted that Peloton’s stock took a nosedive on Thursday. The company’sstock plummetedto $40.70 at market close that day, representing an 11.35 percent drop in value.
New episodes ofAnd Just Like That…will premiere every Thursday on HBO Max into the new year.
source: people.com
