Priyanka Chopra Jonashas what it takes to be one of the faces ofVictoria’s Secret.
TheLove Againactress, 41, dazzled at a New York Fashion Week event on Wednesday night to celebrate theVictoria’s Secret World Tour. Chopra Jonas, who is a brand ambassador for the retailer, wore a shimmering, sheer black Giambattista Valli dress, completed with a shining belt.
Priyanka Chopra-Jonas at Victoria’s Secret The Tour ‘23 in New York.Matt Baron/BEI/Shutterstock
Matt Baron/BEI/Shutterstock
Doja Cat, who performed for the reimagined show, and Victoria’s Secret iconsNaomi Campbell, Adriana Lima, Candice Swanepoel and Lily Aldridge also attended the event to celebrate thefeature film, which is a twiston the brand’s formerly annual fashion show.
Gilbert Flores/WWD via Getty
The film, which will be streaming on Prime Video on Sept. 26, will focus on 20 innovative global creatives who will “conceive four fashion curations from the vibrant cities of Bogota, Lagos, London and Tokyo, alongside iconic custom Victoria’s Secret designs.”
Fans will even be able to get involved and shop a tour-inspired collection onVictoriasSecret.comafter the show airs.
Priyanka Chopra.Matt Baron/BEI/Shutterstock
The feature film and revamped fashion show is a part of the brand’s decision tooverhaul the Victoria’s Secret fashion showafter its cancellationin November 2019around the time of the Victoria’s Secret Angel title being dropped, due to criticism that the brand didn’t embrace models of all sizes and backgrounds.
In 2021, the brand signed on adiversified list of womenincluding Chopra Jonas, 38-year-old soccer starMegan Rapinoeand 20-year-old Chinese American freestyle skier Eileen Gu, among others, to be the face of the Victoria’s Secret’s rebrand.
A photograph of a Victoria’s Secret store.Alex Tai/SOPA Images/LightRocket via Getty
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“We’re going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year,” Johnson said.
A spokesperson for Victoria’s Secret & Co. told PEOPLE at the time that the company is committed to championing women and is “always innovating and ideating in all spheres of the business to continue to put our customer at the center of all we do.”
source: people.com
