Rebecca Minkoff.Photo:Courtesy IMG for Rakuten
Courtesy IMG for Rakuten
New York Fashion Week is one wildest times of the year for designerRebecca Minkoff. But that doesn’t stop the entrepreneur from thinking outside the box. This season she’s throwing a party to celebrate the launch of her eponymous brand’s fall/holiday collection, and she’s partnering withRakutenon an exclusive piece.
“We’ve always prided ourselves on beingaccessible luxury, accessible being a keyword,” Minkoff says. “You should be able to pay your rent and buy a gorgeous handbag.” The designer loves the shopping destination because “it’s a no-brainer that you [should] get cash back when you shop. So it makes the purchases that my customer makes that much easier [when she] knows some of that money’s going back into her pocket.”
Rebecca Minkoff is beloved for both its luxury ready-to-wear fashion and accessories. For this partnership, the designer chose to create a bag because “the customer knows us for [that],Minkoff says. “In her mind, we’re her go-to bag. And I think Rakuten is her go-to for cash back. So I think that’s why we picked the bag.”
For the Rebecca Minkoff fall/holiday collection, “we took the iconic brand DNA details—our chain, our studs, our zippers—and exaggerated them,” Minkoff explains. The quilting on this exclusive piece “is an exaggerated version of our chain link quilt.”
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01of 09How Rebecca Minkoff Takes on Fashion WeekRebecca Minkoff.Rebecca MinkoffWhile Minkoff says she likes to “keep things interesting” during NYFW with partnerships like the one with Rakuten, these days she’s making an extra effort to prioritize self-care.“In my youth it was burning the candle at both ends—not sleeping, eating crappy food. As the brand has matured and as I’ve gotten older, while I’m still working long hours and there is still an element of stress, it’s become about taking care of yourself during this time. That has been an important shift because you just can’t burn yourself out like that anymore.”Ahead, Minkoff shares the fashion week essentials that keep her looking and feeling good.02of 09Cool Crossbody BagRebecca Minkoff x Rakuten Bag.Courtesy Rebecca Minkoff“We’re in love with the exclusive bag that we have with Rakuten. Most of our bags are versatile, you can wear them two to three ways. So we picked this double gusset quilted crossbody [for this partnership]. I would say the value we give our customer is equal to a luxury purchase in terms of the quality that we make our bags with. [It’s about] always trying to give her something that’s worth far more than what she’s paying.”Buy It!Rebecca Minkoff Double Gusset Quilted Cross Body with Chain in Chili Red,$398;rakuten.com03of 09Coffee (Because Duh)Chamberlain Coffee.Courtesy Chamberlain Coffee“No need to describe why I need this. I just drink it as fuel. Whether that’s good or bad, I don’t know, but I need it.”Buy It!Chamberlain Coffee Careless Cat Half Calf, $16;chamberlaincoffee.com04of 09Lengthening MascaraSaie Mascara.Courtesy Saie“I need mascara to look awake when I don’t have my fake lashes on. Saie is my go-to brand for that.”Buy It!Saie Mascara 101, $26;sephora.com05of 09Mineral SunscreenDune Sunscreen.Courtesy Dune Suncare“Sunscreen is a hard thing to get me to put on, but I’m trying to be better about it and make it part of my morning ritual. We’ve used [Dune Suncare cofounder] Mei [Kwok] as our DJ several times. She has this incredible brand with Emily Doyle. I love this product because it’s mineral but I think they’ve done a really good job of ensuring that it doesn’t leave a white cast on your face.”Buy It!Dune The Mineral Melt, $29.95;ulta.com06of 09Tasty TonicOlipop.Courtesy Olipop“Olipop is a drink I enjoy. I’m a big proponent of gut health, and this claims to have support in that arena. It’s a low calorie alternative to sparkling water.”Buy It!Olipop, $35.99;olipop.com07of 09Silk ScrunchiesSlip Silk Scrunchies.Courtesy SLIP“My hair is not as strong as it once was, especially after childbirth and with the amount of days that I blow it out. I like how smooth this scrunchie is. It’s not damaging to the hair.”Buy It!Slip Pure Silk 3-Pack Large Scrunchies, $39;bloomingdales.com08of 09Magnesium SupplementMoon Juice Supplement.Courtesy Moon Juice“I discovered this in L.A. at [founder] Amanda [Chantal Bacon]’s store and then I had the opportunity to interview her formy podcast. Magnesium is great for sleep [as well as] relaxation and helping manage stress. So [drinking this] is an end of day ritual for me, right before I go to bed.” [Consult your doctor before adding a supplement to your routine.]Buy It!Moon Juice Magnesi-Om, $42;moonjuice.com09of 09Go-Everywhere ToteRebecca Minkoff Tote.Courtesy Rebecca Minkoff“I live in Brooklyn and our office is in Midtown [Manhattan]. I’m not going back home before I go out at night. This tote holds a change of clothes, pumps and then all the other things I need. I call it my trunk.”Buy It!Rebecca Minkoff, $328;rebeccaminkoff.com
01of 09How Rebecca Minkoff Takes on Fashion WeekRebecca Minkoff.Rebecca MinkoffWhile Minkoff says she likes to “keep things interesting” during NYFW with partnerships like the one with Rakuten, these days she’s making an extra effort to prioritize self-care.“In my youth it was burning the candle at both ends—not sleeping, eating crappy food. As the brand has matured and as I’ve gotten older, while I’m still working long hours and there is still an element of stress, it’s become about taking care of yourself during this time. That has been an important shift because you just can’t burn yourself out like that anymore.”Ahead, Minkoff shares the fashion week essentials that keep her looking and feeling good.
01of 09
How Rebecca Minkoff Takes on Fashion Week
Rebecca Minkoff.Rebecca Minkoff
Rebecca Minkoff
While Minkoff says she likes to “keep things interesting” during NYFW with partnerships like the one with Rakuten, these days she’s making an extra effort to prioritize self-care.
“In my youth it was burning the candle at both ends—not sleeping, eating crappy food. As the brand has matured and as I’ve gotten older, while I’m still working long hours and there is still an element of stress, it’s become about taking care of yourself during this time. That has been an important shift because you just can’t burn yourself out like that anymore.”
Ahead, Minkoff shares the fashion week essentials that keep her looking and feeling good.
02of 09Cool Crossbody BagRebecca Minkoff x Rakuten Bag.Courtesy Rebecca Minkoff“We’re in love with the exclusive bag that we have with Rakuten. Most of our bags are versatile, you can wear them two to three ways. So we picked this double gusset quilted crossbody [for this partnership]. I would say the value we give our customer is equal to a luxury purchase in terms of the quality that we make our bags with. [It’s about] always trying to give her something that’s worth far more than what she’s paying.”Buy It!Rebecca Minkoff Double Gusset Quilted Cross Body with Chain in Chili Red,$398;rakuten.com
02of 09
Cool Crossbody Bag
Rebecca Minkoff x Rakuten Bag.Courtesy Rebecca Minkoff
Courtesy Rebecca Minkoff
“We’re in love with the exclusive bag that we have with Rakuten. Most of our bags are versatile, you can wear them two to three ways. So we picked this double gusset quilted crossbody [for this partnership]. I would say the value we give our customer is equal to a luxury purchase in terms of the quality that we make our bags with. [It’s about] always trying to give her something that’s worth far more than what she’s paying.”
Buy It!Rebecca Minkoff Double Gusset Quilted Cross Body with Chain in Chili Red,$398;rakuten.com
03of 09Coffee (Because Duh)Chamberlain Coffee.Courtesy Chamberlain Coffee“No need to describe why I need this. I just drink it as fuel. Whether that’s good or bad, I don’t know, but I need it.”Buy It!Chamberlain Coffee Careless Cat Half Calf, $16;chamberlaincoffee.com
03of 09
Coffee (Because Duh)
Chamberlain Coffee.Courtesy Chamberlain Coffee
Courtesy Chamberlain Coffee
“No need to describe why I need this. I just drink it as fuel. Whether that’s good or bad, I don’t know, but I need it.”
Buy It!Chamberlain Coffee Careless Cat Half Calf, $16;chamberlaincoffee.com
04of 09Lengthening MascaraSaie Mascara.Courtesy Saie“I need mascara to look awake when I don’t have my fake lashes on. Saie is my go-to brand for that.”Buy It!Saie Mascara 101, $26;sephora.com
04of 09
Lengthening Mascara
Saie Mascara.Courtesy Saie
Courtesy Saie
“I need mascara to look awake when I don’t have my fake lashes on. Saie is my go-to brand for that.”
Buy It!Saie Mascara 101, $26;sephora.com
05of 09Mineral SunscreenDune Sunscreen.Courtesy Dune Suncare“Sunscreen is a hard thing to get me to put on, but I’m trying to be better about it and make it part of my morning ritual. We’ve used [Dune Suncare cofounder] Mei [Kwok] as our DJ several times. She has this incredible brand with Emily Doyle. I love this product because it’s mineral but I think they’ve done a really good job of ensuring that it doesn’t leave a white cast on your face.”Buy It!Dune The Mineral Melt, $29.95;ulta.com
05of 09
Mineral Sunscreen
Dune Sunscreen.Courtesy Dune Suncare
Courtesy Dune Suncare
“Sunscreen is a hard thing to get me to put on, but I’m trying to be better about it and make it part of my morning ritual. We’ve used [Dune Suncare cofounder] Mei [Kwok] as our DJ several times. She has this incredible brand with Emily Doyle. I love this product because it’s mineral but I think they’ve done a really good job of ensuring that it doesn’t leave a white cast on your face.”
Buy It!Dune The Mineral Melt, $29.95;ulta.com
06of 09Tasty TonicOlipop.Courtesy Olipop“Olipop is a drink I enjoy. I’m a big proponent of gut health, and this claims to have support in that arena. It’s a low calorie alternative to sparkling water.”Buy It!Olipop, $35.99;olipop.com
06of 09
Tasty Tonic
Olipop.Courtesy Olipop
Courtesy Olipop
“Olipop is a drink I enjoy. I’m a big proponent of gut health, and this claims to have support in that arena. It’s a low calorie alternative to sparkling water.”
Buy It!Olipop, $35.99;olipop.com
07of 09Silk ScrunchiesSlip Silk Scrunchies.Courtesy SLIP“My hair is not as strong as it once was, especially after childbirth and with the amount of days that I blow it out. I like how smooth this scrunchie is. It’s not damaging to the hair.”Buy It!Slip Pure Silk 3-Pack Large Scrunchies, $39;bloomingdales.com
07of 09
Silk Scrunchies
Slip Silk Scrunchies.Courtesy SLIP
Courtesy SLIP
“My hair is not as strong as it once was, especially after childbirth and with the amount of days that I blow it out. I like how smooth this scrunchie is. It’s not damaging to the hair.”
Buy It!Slip Pure Silk 3-Pack Large Scrunchies, $39;bloomingdales.com
08of 09Magnesium SupplementMoon Juice Supplement.Courtesy Moon Juice“I discovered this in L.A. at [founder] Amanda [Chantal Bacon]’s store and then I had the opportunity to interview her formy podcast. Magnesium is great for sleep [as well as] relaxation and helping manage stress. So [drinking this] is an end of day ritual for me, right before I go to bed.” [Consult your doctor before adding a supplement to your routine.]Buy It!Moon Juice Magnesi-Om, $42;moonjuice.com
08of 09
Magnesium Supplement
Moon Juice Supplement.Courtesy Moon Juice
Courtesy Moon Juice
“I discovered this in L.A. at [founder] Amanda [Chantal Bacon]’s store and then I had the opportunity to interview her formy podcast. Magnesium is great for sleep [as well as] relaxation and helping manage stress. So [drinking this] is an end of day ritual for me, right before I go to bed.” [Consult your doctor before adding a supplement to your routine.]
Buy It!Moon Juice Magnesi-Om, $42;moonjuice.com
09of 09Go-Everywhere ToteRebecca Minkoff Tote.Courtesy Rebecca Minkoff“I live in Brooklyn and our office is in Midtown [Manhattan]. I’m not going back home before I go out at night. This tote holds a change of clothes, pumps and then all the other things I need. I call it my trunk.”Buy It!Rebecca Minkoff, $328;rebeccaminkoff.com
09of 09
Go-Everywhere Tote
Rebecca Minkoff Tote.Courtesy Rebecca Minkoff
“I live in Brooklyn and our office is in Midtown [Manhattan]. I’m not going back home before I go out at night. This tote holds a change of clothes, pumps and then all the other things I need. I call it my trunk.”
Buy It!Rebecca Minkoff, $328;rebeccaminkoff.com
source: people.com
