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Up-and-coming designer Fredrik Tjaerandsen just sparked a viral fashion moment.
The Norwegian designer sent models down the runway atCentral Saint Martins‘s annual BA Fashion show (where designers like Alexander McQueen and Riccardo Tisci also got their start) wearing huge colorful balloons that engulfed their entire bodies, which then magically deflated into structural dresses before bewildered guests at the show.
“The rubber I use is sourced from a company that has its rubber production in Sri Lanka where they support and buy their rubber from local rubber growers,” he added. “I have constructed these pieces with an air pressure system that lets the wearer control the air-flow. Whenever the wearer wants to deflate they open a latch inside to release the inverted bubble part and then dives out of the deflating bubble. The garment within and the bubble is all in one piece and I designed it to have as few seams as possible.”
Within hours, videos from Tjaerandsen’s show were going viral on the Internet and garnered the attention of the fashion industry and celebrities.
Lindsay Lohan commented onInterviewmagazine’sInstagram videoof the show writing, “A bit weird but cool. 😂”
Demi Moorealso commented, “That is some crazy sh—!!” While Billy Porter wrote, “AWWWWW!!!”
He not only won the attention of the fashion industry, but he also took home the L’Oréal Professional Young Talent Award. “I am so honored to receive the LOreal Professional Young Talent Award@lorealpro! This would not have been possible without support I received from the Les Visionnaire scholarship thank you so much Jeremy Till for believing in my work and giving me the opportunity to create my dream,” he also wrote on Instagram.
The designer, who has worked at Balenciaga, Louis Vuitton, Craig Green and J.W.Anderson according toWWD, teased the show yesterday sharing a selfie blowing up the balloons himself. “💙 SHOW TOMORROW 💙,” he wrote.
While we wait to see where his career takes him next, odds are he’s going to take it up, up and away.
source: people.com
